Hi, I’m Dino Gilley. I’m the art director here at Trinity Software. And in this video, I wanted to talk to you a little bit about intentional design. Now where that comes into play is my wheelhouse here is to create webpages, photography, to help our clients really leverage the system that we’re giving them.
So, where does that come into play? Well, we understand that most of our clients are very busy or they don’t have someone on staff to do this. So, when you have a shopping cart, it’s not something that’s just haphazardly put up. You put your products up. No, there needs to be more planning and intentional design there. So, what we do is we realized early on is that we need to provide a service where we meet with the client, we have a discovery call, talk about their desires. And we help initiate their brand into the website and help them to get banners and graphics and the whole experience together, their content, and create a custom shopping cart for the client.
Now, if you have someone who does that on staff, that’s great too! We’ll work with them and help them out as well. So, this whole experience will guide the shopper through your shopping cart in the directions you want them to flow. And convert them from just a visitor looking at products into someone who can purchase.
So, with all of that said, we begin to realize, not only is this important with the shopping experience, the website experience, but also with the product photography. We saw so many clients who had a great idea, a great business, a great company, and their products where awesome, but their product photography was lackluster. I’ve seen some things where people just use the phone to create dark photos of their product. Beautiful packaging, but the photo was just under exposed, or just didn’t look good, or bad angle. So again, it’s in our wheelhouse. Everyone on my team is an experienced photographer. So, we decided to make that a service we provide.
So, you know with photography, product photography, you only have one chance at a first impression. Kind of the handshake of your product. So, you want to make sure that those look great. And as I’ve said, I’ve seen it all – dark photos, bad angles, just really photographs that you don’t want to have up. But it’s because of time. You don’t have the time, a lot of clients they don’t have an on-staff photographer. So again, that’s in our wheelhouse. We will help you!
So, if you have products that need to be shot, we can do that. We can use props with them. We can do just nice, clean white background catalogue shots, we can do some hero shots, anything that you really need. To go back into the web design aspect of it, we do banners, advertising banners with your products with great backgrounds. Anything is possible. So again, we’re here, this department is here for you to help you to be the success that you truly want to be.
And just to reiterate, you don’t want to just put products up, any photos up and just have a shopping cart that doesn’t have any pages in it or any content. That’s not what you want. You want to really engage the person who’s viewing the website and you want to give them something that they can grab ahold of. Something that they can see and something that they enjoy and something that is beautiful.
So, you can have a great company, a great product, but unless you create an experience online in your shopping cart and in your pages and with your photography of your product, it’s just going to be lacking. So, to get that extra, extra level of success, you need to engage someone like myself and my team to help take you there. Thank you.